Hypertension education campaign
Docu-style short video + posters + social cutdowns. Built for clinics, public health programs, and insurers.
Objective
Increase awareness + drive clinic action
Explain risks, symptoms, and next steps in clear language. Make the call-to-action obvious (check BP, schedule appointment, adhere to medication).
Audience
Patients and caregivers, community health workers, clinic waiting areas.
Outputs
Deliverables
- 60–90s hero video (16:9)
- Social cutdowns (9:16 / 1:1)
- Posters + clinic screens
- Captions + subtitle file (SRT)
Outcome
Comprehension
Short, repeatable messaging with plain-language scripting and visual reinforcement.
Outcome
Coverage
Optimized exports for TV + social + clinic screens so one shoot powers multiple channels.
Outcome
Governance
Approval gates for scripts and claims, with sign-offs documented for stakeholders.
Process
How we run it
Week 1
Discovery + script
Audience, channels, claims, CTA.
Week 2
Production
Shoot + interviews + b-roll.
Week 3
Post + exports
Edit, subtitles, multi-format delivery.